News

Reeperbahn festival Review 2021

What the industry is talking about

IT’S SHOWTIME AGAIN!
Since 2006 the music industry is coming together at Reeperbahn Festival in Hamburg. Last week the 16th round of Europe’s biggest club festival and international platform for pop culture and music business was able to be celebrated personally within the pandemic limits. Artists got finally back on stage and conference programs in fields of arts, film and word took place focussing on changes due to Covid-19.  

WHAT’ S THE MAIN TOPIC?
Let’s reflect on the most important topics of RBF21 and what to expect from the future of a whole industry. This year’s discussions were mainly all about gender balance in the music industry, sexism and feminism in pop culture and sustainable music and festivals. 

Reeperbahn Festival 2021

GENDER BALANCE
A study on gender balance in music business enterprises and on the expectations of users in Germany was presented at the press conference of the Keychange initiative. For music companies, it will be rewarding in the middle term to bring a gender balance into music products such as playlists, music programmes and festival programmes. Especially for younger customers, the issue of gender balance plays an increasingly important role in their buying decisions.

SEXISM AND FEMINISM
To stop structural discrimination a women’s quota for female acts or female managers was highly discussed on RBF21. And also the feminist movement lead to numerous discussions. Prima Basil for example wrote the book “Im Wir und Jetzt: Feministin werden” and showed off different point of views on how to be a feminist by three generations of women. Through self reflection on feminist behavior she critically discusses feminism as temporary fashion. 

SUSTAINABLE MUSIC AND FESTIVALS
Everyone is talking about climate change and also the Music Industry has to focus on such topics. In panels like “Festival Season 2022” or “Mutated Festivals” professionals like Rike Tesch or Stephan Thanscheidt were discussing CO2 reduction at music events. Journalist Aida Baghernejad for example focused on the enormous digitization and demanded reasonable royalty payments from streaming platforms for all right holders. 

HUGE WIN
38-years-old singer, rapper and pianist Danger Dan from Aachen won the “VIA-VUT Indie Award” as “Best Act”. He was also honored for his band Antilopen Gang and their label Antilopen Geldwäsche as “Best New Music Business”. In March Danger Dan released his socio-critical song “Das ist alles von der Kunstfreiheit gedeckt” and attacked protagonists of right-wing groups in Germany. His music video reached 5.6 million views.

DANGER DAN

We hope this information was helpful!
Stay safe and healthy!
Your
Unit Media Team

Get more news!

News