MUSIC INDUSTRY TRENDS 2022
What to look out for in 2022?
THE YEAR OF THE CREATOR
Although 2021 was still a tough year for many people connected with the music industry, it has also shown where we will go from here. People are consuming more media than ever! It will be fascinating to see the continued influence that social media has on the way that music is discovered and shared, and we believe that this will be one of the most prevalent music industry trends in 2022.
K-Pop has been ongoing for some time now. BTS have done wonders for the genre, catapulting K-pop into the mainstream. It will be interesting to watch the progress of groups like IVE, TXT and Aespa, who made an impressive impact in 2021.
Like K-pop, Modern Latin Pop has been around for a long time and is certainly nothing new. But as 2022 is now upon us, we can expect great things from artists like Rosalia, Bad Bunny, and Nathy Peluso.
We can also expect even more monumental of Afrobeats. Ed Sheeran and Fireboy DM collaborated on the song “Peru” in December 2021 and we are looking forward to more crossovers as Afrobeats having a dedicated category at foreign awards.
TikTok is redefining music hits and viral content. Unsurprisingly, TikTok became the most visited website in the world in 2021, unseating web giant, Google. The social media young stunner continues to scale heights that other platforms can only dream of and more importantly, its influence on music will continue to grow in 2022. With its cross-cultural superpowers, expect old songs to resurface and new songs to explode. Short-form videos with music will continue leading the streaming game.
GAMING FOR MUSIC DISCOVERY
30% of people aged thirteen and above turn to video games in order to discover new music, which is a remarkable statistic. Twitch’s Soundtrack is becoming exceptionally popular for this precise reason, and there are in excess of 35,000 royalty-free tracks for gamers to incorporate into their streams. As video games continue to diversify and appeal to a broader range of people, it’s likely that more and more people discover new music through gaming. Just like Travis Scott did in Fortnite, artists will start to use the game worlds to publicize and even make online concerts.
WHAT HAS CHANGED?
There has been a huge boost in music distribution through digital channels. Plenty of big and independent labels, distributors, and aggregators have been switching to the digital world during 2021 to promote their artists’ catalogs on streaming services. In some strategic countries in LATAM like Brazil or Mexico, we’ve seen an explosion of music streaming. And also virtual music business events like IMX China or WAC 2021 are getting more and more recognition.
SYNCH AND PUBLISHING
If there’s one thing we’ve learnt about the music industry going forward into 2022, it’s that for music to be successful and dominate the market, music has to be attached to something. Videos, TV, Netflix, games, advertising and so much more. Sync licensing is the route to getting music attached to these mediums.
As a direct result of the influence of TikTok and other social media platforms when considering music industry trends for 2022, we will almost certainly see an increase in user-generated content that features licensed music. Influencers create videos to share on TikTok, Twitch, YouTube and Instagram that are backed by licensed music. This is made easier by the platforms as they include a comprehensive library of licensed tracks that their users can attach to their content. Artists have a unique opportunity to maximize their profits by lending their tracks to social media libraries. By using our white label service this is automatically done for you.
GET YOUR MUSIC HEARD IN 2022!
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