MUSIC MARKETING & DISCOVERY

SET YOUR GOALS
A new musical masterpiece came in and you want to attract most attention? You definitely need a music release marketing plan – no matter what level your artists are at in their career. We got some tips for you to target the audience and grow a fanbase. Follow these steps and push your artists to the top of the game! 

SONG PITCHING
Your marketing strategy will encompass both attracting new fans and engaging with existing ones. Pitching your artists‘ song to playlist curators can give you up to 50% growth of listeners and streams. You can find a list of Spotify curators here or you can access a few playlists on SubmitHub for a small fee. You should write different type of texts about the artist and music you are going to release so that you can not only pitch the song to playlists but also to radio shows, magazines or sync options. Get in touch with us!

NEW POSSIBILITIES
With increased engagement and attention from previous posts you can drop an image video, merch, or interviews associated to the new single. Don’t forget to mention your smart link in every announcement.

GET READY
First of all you need to deliver new music 4-6 weeks before release. With Unit Media you can select from a list of over +150 DSPs worldwide including TikTok, Facebook, Instagram, Spotify, Deezer and Apple Music. We support our clients with Music Marketing such as Smart links for promotion; Amazon, Deezer and iTunes Pitching; and Social Media postings.

SMART LINKS
Promote your new release with smart links! This Linkfire service is integrated in our system. It makes it easier for fans to discover what’s new and find the right service. And it facilitates your own work by tracking not only your music release, but your entire plan. Wrapping every link you share in a trackable smart link, enables you to collect a gold mine of cross-platform data points such as channels, clicks, streams, and follows, all in one place. This will help you to understand your audience and to improve your release strategy. We also offer a White label solution so you can use your own dashboard for all your artists. Get in touch with us!

BUILD A VISUAL IDENTITY
Share behind-the-scenes content, visuals and sneak peeks of the single and video. Follow the same visual identity on social media, the website and streaming services to help fans make a clear connection between posts and the upcoming single.

MEASURE SUCCESS
Music marketing is crucial to your success, but it’s also a process of trial and error. The more campaigns you run, the more you can hone your strategies and create more specific and detailed plans. Depending on your goals you should review and reflect on what went well and what could have gone better like numbers of Followers across DSPs, Social media engagement rates, overall streaming numbers or merch and ticket sales.