News
Spotify Updates
Spotify is rolling out Lyrics globally andannounce three updates to the Spotify for Artists Promo Cards!
NEWS FROM SPOTIFY!
we´re happy to share the latest updates and announcements from the world´s leading Streaming platform!
1 LYRICS
Spotify is rolling out Lyrics to Free and Premium users globally, giving listeners in-app access to millions of song lyrics in the language that they are sung. Lyrics are a central element of music — and by sharing them with listeners, our goal is to invite them to engage with music in a more meaningful way.
Lyrics will be available for fans across both mobile and television devices. On mobile users will be able to share up to five lines of Lyrics at a time via a sharecard containing the lyrics, song name and artist to Facebook, Instagram or Twitter. We’re excited to see how this enables fans to further express themselves through their favorite lyrics, and for artists and songwriters to see which lyrics are resonating with their fans.
To enable Lyrics, Spotify have worked with Musixmatch, the world’s leading music data company, to license these lyrics. Users can access the feature by tapping the “Lyrics” tab at the bottom of their “Now Playing” screen within the app to pull up a full screen of Lyrics that will then be displayed and scroll in real time with the music.
To ensure your lyrics are displayed and to make changes to lyrics artists (and or their teams) will need to be signed up as a verified artist on Musixmatch. More information for signing up is available here.
With this launch, we’re looking forward to continuing to connect fans with the music, songwriters & artists they love.
2 PROMOCARDS
Spotify is excited to announce three updates to the Spotify for Artists Promo Cards (artists.spotify.com/promocards) — which provide a new way for artists and their teams to develop personalized assets for use on their promotional channels like social media.
- NEW: six new languages (Dutch, Italian, Japanese, Korean, Turkish, and Russian), bringing the number of languages up to eleven.
- As part of the Spotify Charts launch, you can now create Promo Cards when artists’ songs reach any chart position on the new Spotify Charts site. From the promo cards site, search for and select the track, then change the “Focus’ to “Milestone” and share. From the charts site, click “more” next to an item on the chart and click the “Share Promo Card” button.
- NEW: 30 new playlists added: Bollywood Butter, Code 32, Éxitos Espana, Grand Hit, Hot Hits (BE, Greece, Italia, NL, Portugal, Türkiye), In Russian, Indie Squat, Jasmine, Lemonade, Listen Local, me right now, Mixto, Modus Mio, Mood Ring, OPM Rising, Pop Rising Philippines (…) With this addition, the site now supports 95 playlists.
You can read more about our promo cards site on Spotify's Blog. Here you can download an updated guide that you can distribute amongst your team.
3 MORE NEWS & TIPS
Please check out more news about Spotify Charts, Engagement Analytics, Merchandising and more on:
https://artists.spotify.com/blog!
We hope this information was helpful!
Stay safe and healthy!
Your
Unit Media Team
[Source Information and all Pictures: Spotify]
